Franchisees are the individual units that combine to form a strong franchise organisation. A franchise model is not a mere alternative to corporate-owned stores; instead, when correctly executed, a franchise system should be run as a new business model apart from the brand. What is needed to run corporate-owned units may be different from what is needed by franchisees, who are running the same brand but not within the corporate structure. Franchisors often think of Franchisees as separate entities and may not have a clear idea of where the relationship between franchisors should sit.