Digital Business Management transformation of a business to stay competitive is on every business owner’s mind. However, the digital business management transformation of a company involves more than just deploying technology in a company’s processes. Many times, organisations get sold on an expensive solution and then are forced to adapt their business around the solution’s functionality and capability. The digital solution must serve the business, not the other way around.
Digital business management refers to undertaking all aspects of managing a business in the digital era. It covers understanding all stages in the business management process from strategic planning, organisational behaviour, workflow, operations, training, data-sharing, to finance. Business owners must identify and map out business processes that will benefit from digitalisation. The goal of digital transformation is to improve productivity and efficiency while reducing costs and human error.