Growth Consultants for Southeast Asia.

At Astreem, we create growth strategies with partners ready to scale. We’re a team of strategists, innovators and problem solvers ready to increase your brand equity and digitise for scalability across Southeast Asia and beyond.

Franchise OpExc Management

Franchise organisations that focus on Franchise Operations Excellence Management
as a strategy not only build stronger franchisee networks but also deliver a combination
of quality, promise, and service to their end customers. 

Is my business Franchise Ready?

Take this simple survey to find out how Franchise ready your business is.

TreeAMS & UOB Bizsmart

TreeAMS is pleased to announce our partnership with UOB Bizsmart. It is committed to helping SMEs digitalise their operations to achieve business competitiveness, efficiency, and growth.

We bridge business growth and valuation in our key Business Transformation methodology, the A360°.

We work with you to fully realize your business potential through targeted Brand and Growth Strategies that optimize your operations through Digital Business Management Transformation and developing Go-To-Market Roadmaps to build your Brand Footprint.

Our Services


Brand Transformation

Increase revenue streams

We maximise your brand equity and potential IP exploitation through delivering Brand Strategy, Brand Positioning & Brand Communication Articulation.



Franchise Operations Excellence Management

Reduce costs and improve efficiency & quality

This is an ALL-IN-ONE franchise management technology that provides franchisors with multiple Operational Optimizing tools necessary to help brands scale


Franchise Growth Program

Increase brand financial value

Our Growth strategists transform and uncover ​brand value as we work with you to open up new markets.​ Our strong regional network and systematic 3 step lead generation Program are designed to filter and qualify leads for the optimal franchisor and franchisee fit.


Franchise System

Increase international footprint

Our franchise experts develop end-to-end Franchise systems, from Strategy, Operations Documentation, Legal Documentation to Franchise Management systems for sustainable franchise growth.

Franchise Opportunities

We connect you with like-minded partners in our network and beyond.

A360° Transformation Journey

A360° Methodology

We bridge business growth valuation in our key Business Value transformation methodology, the A360°.

We begin with your Ultimate Goal in mind.

The A360° is built upon our value pyramid which, when articulated through our services, form a firm foundation for businesses to scale, increasing your economic business value in both your tangible and intangible assets. Our consultants will start you on a journey of continuous progress towards your Growth Objectives.

Get a printable copy of our A360° Methodology

1. Discover

2. Strategy Roadmap

3. Implementation

4. Go-to-Market

5. A360° Actualization

Together, we discover the essence of your brand and business and explore the future possibilities.
  • Discovery workshops
  • Competitor research
  • Positioning mapping
  • Customer profiling
  • Market research

Case Studies

We have 15 years of experience – helping brands scale up and enter new regional markets.
Brand Transformation

Digital Business Management

Growth Management

Franchise System Development

Our Expertise

We house industry practitioners across multiple consumer & business verticals:
Food & Beverage Services
Wellness & Beauty
Talent Management

Our Clients

Client Testimonials