Your GPS For Smart Franchising

If you think it is time to set up your Franchise System but don’t know where to start, invest an afternoon  with us to find out how you too can become a Franchisor with franchisees flying your brands Flag across the region.

02-06 PM SGT

Online Via Zoom


Hsien Naidu

Principal Consultant of Astreem Consulting








Why attend this workshop?

If you want to boost your brand’s growth through franchising, it’s important to have a deep understanding of the franchise industry. Our step-by-step guidance can help you navigate the world of entrepreneurship with ease, providing you with the tools you need to successfully launch and grow your franchise system for maximum market penetration.

Get ready with



18 years of Experience in Growing Businesses

240 clients across SouthEast Asia

12 award-winning brands

Offices across SouthEast Asia

Here’s what you will learn


Franchise Acceleration Start-up Toolkit (FAST)

Explore how you can expand and elevate your brand to new heights.

If you’re looking for a way to grow your revenue, expand your brand image, or open multiple locations without the hassle of capital, people, quality and operational management, FAST may be an option to win at franchising. This is a free online live course, learning straight from franchise industry experts to compete with the best and gain the edge.


  • Systematically Design Your Expansion Plan
  • Making your Business Easily Replicable
  • Easy and Consistent Recruitment Process
  • Developing Your Franchise Toolkit

October 5, 2023

02-06 PM SGT

Online Via Zoom

Limited seats available.
Reserve your spot now!

Frequently Asked Questions

Who should attend this FAST Workshop?

Franchisors who want to accelerate their business growth.

Is it really free?

Yes, because like Zoom, Spotify and Google, we use the “Freemium” marketing method but more importantly we truly believe that the franchise model, when executed the way it was meant to be can bring endless positive growth for the franchisor and its franchisees. We feel that franchising is not as adopted as it could be because business owners either don’t know enough about the topic, is sceptical because of the experience of some franchisors or franchisees, think the franchise system is too complex, or that it will take up too much upfront capital investment.

We hope that through participating in our programs, more business owners will realise that capital investment is the least of the BIG investments needed to succeed in franchising. Rather, the greatest investment is to be made in developing the franchisor mindset, developing a strong management team and leveraging the right technology for every level of franchise development. We do this so that more business owners get an idea of the journey ahead and if they wish to learn more about our paid Franchise growth mentoring and quality franchise management solutions that help them scale their franchises, we are happy to support them!


Hsien Naidu

Principal Consultant of
Astreem Consulting

Discover how to build a highly successful franchise business

Hsien Naidu – WHO AM I?

My name is Hsien Naidu and I am mad about Franchising as a growth vehicle

..for brand owners to scale their businesses,
..for budding entrepreneurs who wish to build their own franchise empires as franchisees and
..for not-for-profit initiatives that are able to bring sustainable livelihoods through micro franchising.

Franchise Power Up Seminars are a direct outcome of over 18 years of passionate engagement with business owners and the challenges they face as they scale at Astreem consulting, where I am also its Chief Everything Officer.

Astreem Consulting – Growth Consultants for Southeast Asia

Astreem Consulting is a leading regional consulting firm with offices in Singapore, Malaysia, Indonesia and the Philippines specializing in developing Franchise and growth strategies. My exposure to the challenges faced by business owners across South East Asia as they scaled their franchises ignited my passion and devotion to helping franchisors scale their franchises sustainably.

A Trailblazer in the Franchise Industry

In my early days, in order to find a platform for Franchisors and franchisees to share information, we launched Optimum, a Franchise Gazette in 2008, featuring franchises and their offerings from the region. In 2019, the Optimum Franchise gazette was replaced by an online community platform,, a platform dedicated to engaging the multiple stakeholders of the franchise community through franchise-related content, brand profiling, franchise education and franchise opportunity listing.

During this time, we also offered Franchisor and Franchisee training programs as well as authored a book called “ The Franchisee Success Code” to provide a guide for franchisees before they embarked on their franchisee journey. To solve perennial franchise operations management issues, the Astreem team and I also developed TreeAMS – an integrated franchise management solution to help businesses improve operations, scalability and profitability in a sustainable way.

October 5, 2023