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Home to the most adventurous and
receptive consumers in the world.
27th July 2023
Here’s what you must know about Indonesia:
Economy
- The largest economy in Southeast Asia.
- By purchasing power, Indonesia is the seventh-largest economy globally.
![3](https://www.astreem.com/wp-content/uploads/2023/03/3.jpg)
People
- Home to over 277 million people, making it the fourth most populous country in the world. The population is projected to increase to as much as 320 million by 2045.
- Over 60% of Indonesia’s citizens are under 30 years old and 87.2% of the population are Muslim.
![2](https://www.astreem.com/wp-content/uploads/2023/03/2.jpg)
Opportunity
- Rapid urbanisation – fuelling a rise in incomes and the ability for consumers to spend on discretionary items.
- Most global brands are present amidst growing sophistication of local brands.
- Indonesia’s growing middle class keeps showing an increased interest in products and services imported from abroad.
- Home to the most confident consumers in the world.
- The young population of Indonesia are inclined to try a new lifestyle and thus is very more open to change, exploration, and experiments.
![4](https://www.astreem.com/wp-content/uploads/2023/03/4.jpg)
27th of July 2023
Join our Deal Hunter Program in Indonesia and find your matches!
![8 Laptop](https://www.astreem.com/wp-content/uploads/2023/01/8-Laptop.png)
Some popular brands that have entered Indonesia:
![5](https://www.astreem.com/wp-content/uploads/2023/03/5.png)