Early in the first quarter of 2009, George Ang, one of the 3 founders of The Manhattan Fish Market concept, started to look at Franchising as a mode of growth. After meeting with the seasoned franchise consultants in Singapore, Astreem Consulting was selected as their growth partner. The mission was to position Manhattan Fish Market as a brand poised for International growth.

Joe & Dough is a brand that believes in quality operations and has been building its franchise network over 10 years. Over time they have been systematically improving their operations management by leveraging technology and regular conversations with franchisees.