What is a Brand Consultant?
A brand consultant is someone who analyses and evaluates your business to help you improve your brand performance.
What Does a Brand Consultant Do?
Understand the Nature of Your Business
A brand consultant’s primary duty is to gain an understanding of your business. This is important as it helps to align the goals of the parties involved in the project.
With an in-depth understanding of your business objectives, the consultant can then recommend business solutions that are tailored to your needs.
Identify Your Strengths and Weaknesses
A brand consultant can recognise your strengths and help you to capitalise on what you are good at. He can also determine your weaknesses and offer practical suggestions that target your pain points, helping you to elevate your business.
Analyse Your Competitors
An important aspect of a brand consultant’s job is to study the competitors of the brand.
Using the information derived from the analysis, a brand consultant can come up with branding strategies to help your business gain a competitive edge.
Conduct Customer Analysis
A brand consultant will carry out research to help him develop a clear understanding of your customers.
This information can be used to create branding campaigns and strategies that are customised to the needs of your customers.
Why Hire a Brand Consultant?
Expertise and Knowledge
Hiring a brand consultant allows you to tap onto his vast expertise and experience. He can develop feasible branding strategies for your business that you otherwise may not have considered.
As a business owner, it is hard to get a big picture view of the problem that you are facing. Bringing in a brand consultant can give you access to a set of fresh insights into the current state of the business. This can be useful in generating ideas that can foster the growth of your company.
Access to Latest Technologies
A brand consultant is likely to be equipped with the latest technologies that you might not be aware of. Additionally, he is also able to fully utilise these technologies to help you achieve the best results for your business.
How to Choose a Brand Consultant
For the partnership to work, a good working relationship needs to be developed.
A lack of chemistry between you and your brand consultant can hinder his efforts to help your business. As such, you should always choose a brand consultant that you can trust and connect with.
Look out for the clients that the brand consultant has worked with, and the results he has produced.
You should go with someone who has a proven track record of delivering measurable success.
Communication and Listening Skills
Having good listening skills allows the brand consultant to develop a deep understanding of your business.
Additionally, a strong indication of a good brand consultant is the ability to illustrate his thoughts and ideas.
Thus, the brand consultant you hire must be someone who displays good listening skills and speaks fluently.
Case Study: FLY Entertainment
Source: FLY Entertainment
Founded by the award-winning host and comedian Irene Ang, FLY Entertainment (飞艺娱乐) is one of Singapore’s pioneer artiste management agency.
What we did for them:
To maintain their position as a forerunner in the industry, FLY Entertainment embarked on a brand transformation project with us in 2019.
To achieve this goal, our team at Astreem worked closely together with the company to realign their brand value proposition with their business strategy.
Based on their brand, digital transformation, and operational goals, we were able to come up with a holistic strategy.
Through this project, FLY Entertainment managed to reposition itself as a more global and sophisticated brand.
Identifying their intangible assets allowed them to build branded events and digital platforms. As a result, the company’s revenue grew and their overall intellectual property value has increased.
Why choose Astreem?
With over 10 years of branding and consulting experience, our team has the knowledge and expertise required to develop strategy backed branding designed to scale your business to greater heights.
Our team of brand consultants are experts in their relevant fields and have successfully helped to transform and grow other businesses.