What is a Brand Consultant?
What Does a Brand Consultant Do?
A brand consultant’s primary responsibility is to work with the brand owner to uncover the true intellectual property and value of the brand.
This can transform the intangible intellectual property into tangible assets, helping businesses gain exponential brand value.
Our brand consultants can help you transform your brand and grow your business.
Contact us to learn more!
Brand Consulting Process
A typical journey with Astreem’s A360° Brand Transformation journey
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1. Brand Audit and Brand Discovery
Understand and Discover Your Brand Objectives
A primary duty of brand consultancy is to gain a deep understanding of your business intent. This is important as it helps to align the goals of the key stakeholders involved in the project.
With an in-depth understanding of your business objectives, the consultant can then recommend a brand strategy that is tailored to your business growth objectives.
Identify Your Brand DNA
Through a series of interviews and workshops with your company’s key stakeholders, a good brand consultant can distil your strengths to help unveil your brand DNA and paradigm.
Using different brand development methodologies, he can also determine your weaknesses, offering practical suggestions to target your pain points and elevate your business.
Analyse Your Competitors
An important aspect of a brand consultancy is to conduct a competitor analysis and map them against your targeted segment.
Using the information derived from the analysis, the brand consultant can come up with branding strategies to assist your business gain a competitive edge.
Conduct Customer Analysis
A brand consultant will carry out research to help him develop a clear understanding of your customers. This can be done in the form of polls, surveys or one-on-one interviews.
The information gathered from the analysis can assist him with uncovering consumer brand and trend sentiments.
This can then be used to create branding campaigns and strategies that are customised to the needs of your customers.
2. Develop Your Brand Strategy
Having uncovered the core strengths and potential of your brand, the brand consultant will now devote his efforts to articulating your brand paradigm. This brand paradigm will be designed to communicate your brand clearly to your targeted customers.
At this stage, your brand name, logo, promise, and story will also come together to form your branding strategy.
3. Brand Strategy
At this stage, the brand consultant’s goal is to design a holistic experience to help the target customer relate and connect with your brand.
Once the brand strategy has been developed, the consultant can proceed with brand articulation. This can be done through your website, social media channels, and brand collaterals.
This is crucial as how well your consultant articulates your brand proposition has a direct impact on your brand positioning in the market.
Thus, it is important to create a consistent image across all your communication channels.
4. Specify Go-to-Market Strategy
A go-to-market strategy is a tactical action plan that specifies the strategic steps necessary to launch a brand successfully.
At this step, the brand consultant will recommend suitable actionable plans for launching your new products and services on different platforms.
For example, he may suggest launching your brand on social media or, by participating in exhibitions and forming long term partnerships to engage your target clients.
5. Growth
Positive brand equity equates to more profit, and negative brand equity equates to losses.
This formula is not rocket science. However, amassing enough positive brand equity to drive growth is no easy feat.
As such, it is important to engage the services of a reliable brand consultant to assist your brand to grow.
Interested in finding out more?
Contact our brand consultants to find out how our brand transformation journey can help you to grow your business today!
Why Hire a Brand Consultant
Growth Focused Strategies
A brand must be created with scalability in mind. As you grow your business, you need a brand that can grow in tandem.
Your brand should be trademarkable, relatable, easy to implement, and memorable.
You can achieve this with the help of a seasoned brand consultant who will take you through the process systematically and thoroughly. He can also ensure that your brand is robust enough and can be adapted to grow.
Expertise and Knowledge
Hiring a brand consultant allows you to tap into his vast expertise and experience. He can develop feasible branding strategies for your business that you otherwise may not have considered.
Fresh Perspective
As a business owner, it is hard to get a big picture view of the problem that you are facing. Bringing in a brand consultant can give you access to a set of fresh insights into the current state of the business. This can be useful in generating ideas that can foster the growth of your company.
Access to Latest Technologies
A brand consultant is likely to be equipped with the latest Digital Business Management Solutions that you might not be aware of. Leveraging Digital Solutions can help you achieve the best results as you grown your brand.
Why Choose Astreem As Your Brand Consultant?
At Astreem, we can help to elevate your brand’s tangible value through our brand value transformation methodology – the A360° .
A360°
The A360 is built upon our value pyramid which, when articulated through our services, forms a firm foundation for businesses to scale.
This unique methodology allows our brand consultants to bridge brand value with business valuation. We do this by balancing strategy design and building tangible intellectual property assets to enhance your brand and increase economic business value.
From research and strategy to design and implementation, we have helped ambitious, forward-looking organisations to define big visions and turn ideas into products, solutions and experiences that deliver value.
Contact us now to find out how we can help you transform your brand and elevate your business with our A360° methodology.
Case Studies
Our brand consultants have brought clients like Fly Entertainment, Conrad Maintenance, and many more through the A360 brand transformation journey.
Learn more about how they have benefited from their journeys below.
FLY Entertainment
Founded by the award-winning host and comedian Irene Ang, FLY Entertainment (飞艺娱乐) is one of Singapore’s pioneer artist management agencies.
Problem
The company had believed that branding was mostly about making their logo appear prominently.
What we did for them
After working with Astreem’s brand consultants, FLY Entertainment realised that branding is more than that.
Results
It is also about the company’s value proposition and the types of products and services they choose to offer to their clients.
In response, the company decided to start differentiating its services.
This allowed them to offer their target segments value while maximising their resource allocation.
“Today, we have differentiated our services to offer the most value to the different target segments while maximising our resource allocation.
This brand transformation exercise has helped us to recognise where our real revenue channels are derived from, improved our business focus and increased our profit margins.”
Problem
For the company to offer these services to their clients in the manufacturing industry, it needs to adhere to high hygiene standards.
However, their clients are unaware of the differences in standards and their commitment to quality.
As such, they needed a strong brand that could help them differentiate themselves and articulate what the company stands for.
What we did for them
Our brand consultants worked closely with the company to transform the CMS brand into a memorable Conrad Maintenance Brand Mark.
Conrad Maintenance Services
Conrad Maintenance Services (CMS) is a company that offers premium cleaning and disinfecting services to the manufacturing industry.
Conrad Maintenance Services
Conrad Maintenance Services (CMS) is a company that offers premium cleaning and disinfecting services to the manufacturing industry.
Problem
For the company to offer these services to their clients in the manufacturing industry, it needs to adhere to high hygiene standards.
However, their clients are unaware of the differences in standards and their commitment to quality.
As such, they needed a strong brand that could help them differentiate themselves and articulate what the company stands for.
What we did for them
Our brand consultants worked closely with the company to transform the CMS brand into a memorable Conrad Maintenance Brand Mark.
“Our brand transformation journey helped us to retain our core brand heritage while emphasising on our commitment to quality.
This has helped our clients to trust us as reliable partners in building their business.”
Contact us today to learn how our brand consultants can help with increasing your brand and business value.
