Smart Franchising

Do you know the secret to franchise management success?

Join us at our Smart Franchise workshop and we will reveal some franchise management secrets that many hope to achieve but few succeed. The best part? Successful management is really not only for the big companies with huge resources but rather it is easily attainable for all business owners who have the desire to build a strong franchise system.

Franchise management secrets revealed at this workshop;

  1. Why your business can be a successful franchise
  2. How it can become a franchise
  3. What will make your franchise stand out from the rest
  4. How you can manage and maintain your brand
  5. How this can increase your profitability

Who Should Attend?

This franchise seminar is suitable for business owners and aspiring franchisors.

What Will We Cover?

  • Why your business can be a successful franchise
  • How it can become a franchise
  • What will make your franchise stand out from the rest
  • How you can manage and maintain your brand
  • How this can increase your profitability

Speaker’s Profile

Seth Yap

Seth Yap

Operations Director at Astreem Consulting Pte Ltd

Seth’s background in business development, process flow,  branding and corporate communications provided a strong platform for his current role as Senior Consultant at Astreem.

As a Certified Franchise Executive Seth currently  heads the Astreem Franchise Development team. Seth’s portfolio of clients includes those across various industries such as Food and Beverage and Education. His expertise lies in franchise structure and Standard Operations Development (SOP).

Seth gained extensive regional exposure related to brand growth during his time in International Enterprise Singapore (IE Singapore), where he was part of the South East Asia Group. In addition to working together with Singapore based companies on market entry strategies into the countries of Indonesia, Philippines, Myanmar, Cambodia and Brunei, Seth’s purview included new project initiatives such as International’s entry into regional Indonesia provinces.

Hsien Naidu

Hsien Naidu

Director at Astreem Consulting Pte Ltd

With over 20 years of consumer retail experience in the region, Hsien has been integral in the growth of many local SMEs from across varying industries via franchising, marketing, branding and intellectual property protection strategies. She has held key top executive positions with some of the region’s most recognised brand names.

As a Senior Certified Practicing Management Consultant, Certified Franchise Executive and SCOPE IP Consultant, Hsien and Astreem are committed to bringing new and relevant marketing insights to the business community in Asia Pacific and hence her on-going partnership on projects with ASME, IE International and FLA. Hsien is also the presiding  President of the Asia Enterprise Brand Awards.