SMART FRANCHISING

DO YOU KNOW THE SECRET TO FRANCHISE MANAGEMENT SUCCESS?

Join us at our Smart Franchise workshop and discover  franchise management secrets that many hope to achieve but few succeed. The best part? Successful franchise management is really within reach of all companies who are committed to ensuring the growth of their brand through Franchise.

What is a SMART FRANCHISE MANAGEMENT system?

By leveraging Technology, you can automate your Franchisee On-boarding program,assign approval processes, monitor revenue,  implement online training & evaluation, assign audits and maintain standards from one centralised platform. The key is to invest the right amount of effort in developing the program and commitment to implement the program across the different levels of your organisation from Management, to operations managers to your franchisees.

WHO SHOULD ATTEND?

This franchise seminar is suitable for business owners, operations managers and aspiring franchisors.

FRANCHISE MANAGEMENT SECRETS REVEALED AT THIS WORKSHOP

  1. Why your business can be a successful franchise
  2. Discover what is your business’s Secret to successful franchising
  3. How to extract ON GOING VALUE from your business
  4. How you can manage and maintain your brand through Smart use of technology
  5. Frame work for developing your own SMART Franchise system
  6. How this can increase your overall profitability

Speaker’s Profile

Seth Yap

Seth Yap

Operations Director at Astreem Consulting Pte Ltd

Seth’s background in business development, process flow,  branding and corporate communications provided a strong platform for his current role as Senior Consultant at Astreem.

As a Certified Franchise Executive Seth currently  heads the Astreem Franchise Development team. Seth’s portfolio of clients includes those across various industries such as Food and Beverage and Education. His expertise lies in franchise structure and Standard Operations Development (SOP).

Seth gained extensive regional exposure related to brand growth during his time in International Enterprise Singapore (IE Singapore), where he was part of the South East Asia Group. In addition to working together with Singapore based companies on market entry strategies into the countries of Indonesia, Philippines, Myanmar, Cambodia and Brunei, Seth’s purview included new project initiatives such as International’s entry into regional Indonesia provinces.

Hsien Naidu

Hsien Naidu

Director at Astreem Consulting Pte Ltd

With over 20 years of consumer retail experience in the region, Hsien has been integral in the growth of many local SMEs from across varying industries via franchising, marketing, branding and intellectual property protection strategies. She has held key top executive positions with some of the region’s most recognised brand names.

As a Senior Certified Practicing Management Consultant, Certified Franchise Executive and SCOPE IP Consultant, Hsien and Astreem are committed to bringing new and relevant marketing insights to the business community in Asia Pacific and hence her on-going partnership on projects with ASME, IE International and FLA. Hsien is also the presiding  President of the Asia Enterprise Brand Awards.