Digital transformation is happening on a scale and at a staggering speed. It’s been widely demonstrated across industries globally to create new value through innovation, increased efficiency in processes, and enhanced customer experiences.
Today, businesses that expect to thrive need to invest in transforming their business digitally to leverage different technologies in a holistic way.
In Singapore, digital transformation is now the centre stage of focus. Technology-driven solutions to simplify, innovate, automate and protect businesses have been improving performance and productivity.
Whether your organisation is an enterprise or SME, digital transformation is a path that must be taken. The only difference is when and how extensive the transformation journey is.
Approaching Digital Transformation as Collaborative Departments
Digital transformation is critical in future proofing the sustainability of businesses today. However, in a study conducted by IDC and IT cloud providers, it’s found that 60% of C-level executives in Singapore believe their digital transformation projects haven’t delivered targeted ROIs due to conflict between departments.
This shows that businesses aren’t approaching digital transformation as a collaborative cross-functional process between the key areas of their business strategy, operations and human resource departments.
True digital transformation must happen at the organisational level, drawing every integral function together. Each department or business unit has to view business transformation as a whole. That way, business owners will be able to maximise the wealth of data that exists within each department of the organisation.
Embarking on the digital transformation of your business is no longer a luxury reserved for the larger enterprises. Digitally consolidating all the various processes of the different departments of your business is the new minimum standard to remain competitive and profitable.
How can Astreem help your business?
At Astreem, we believe that technology should be designed around the business.
As such, digital transformation starts with the intended business outcome, followed by designing the business processes to deliver the solution.
Through our A360 business process management methodology, we combine different digital technologies with change management and training to assist companies through their digital transformation journeys.
Simultaneously, we also start the digital transformation process by centralising the key performance areas of business strategy, operational and people performance to maximise your profitability and productivity.
How To Start Your Company’s Digital Transformation Journey
There are 2 main steps in your business’s digital transformation journey.
-Step 1: Adopting the right digital transformation technologies
-Step 2: Changing your team’s mindset to achieve a collaborative effort
Step 1: Adopting Digital Transformation Technologies
a. Analytical Tools for Performance Management
Analytical tools allow your business to extract real-time results across key performance areas. This helps to manage operations using predictive lead statistics to grow the business.
Platforms like TreeAms aid businesses in centralising all their business operations management processes in one central location on the cloud.
b. Mobile Tools and Applications
From a B2B perspective, mobile automation tools in organisations can provide the same real-time data responsively on mobile phones and tablets. Business owners can also monitor their business operations through alerts and reports from their mobile application.
In today’s world of digital connectivity, mobile software and applications are used by organisations as online stores to engage with their customers. In today’s world of digital connectivity, mobile software and applications are used by organisations as online stores to engage with their customers.
Customers can also use their phones to do just about everything from
– ordering their groceries,
– online shopping, and
– attending fitness classes through live streaming.
Many off-the-shelf applications are available but at Astreem, we focus on designing customised mobile applications designed to help businesses develop new channels to engage their customers and grow their businesses.
c. Process Management Platforms
It’s becoming increasingly important for different technology platforms to connect and function as one process flow. When building a business management platform, the key is to use a solution that offers connectivity through APIs.
Core Bpm is one such powerful solution. It allows other platforms like
– point of sale (POS) solutions,
– point of sale (POS) solutions,
– performance management and
– data analytics solutions to connect and facilitate the sharing of data, applications and insights across different parts of an organisation.
This allows the business to improve its business management capabilities tremendously.
d. Social Media Strategy
Social media is critical in today’s world of digital connectivity. Most decision makers rely on social media to make B2B buying decisions. Thus, businesses can’t afford to ignore the benefits of incorporating social media into their digital transformation initiatives.
Social media helps your company gain social credibility, increase visibility and build brand awareness.
According to Sprout Social, 90% of consumers use social media to directly communicate with their favourite brands. This is a powerful insight into the opportunities available to enhance customer support through social media.
Alongside internal process transformation, businesses must also leverage social media, website presence and digital marketing to build an omnipresent, real-time customer experience in the digital world as a key part of their digital transformation journey.
Step 2: Changing Your Team’s Mindset
Digital transformation involves the deployment of technology and organisational change to achieve optimal outcomes.
Implementation of Training Programme
Once the business processes have been re-engineered and technology has been leveraged to facilitate these improved processes, an extensive training programme needs to be implemented to help onboard the key stakeholders that must utilise this system.
Digital Business Transformation To Achieve Smarter Performance
Combining digital technologies with organisational changes allows organisations to significantly improve business performance.
The benefits of digital transformation shouldn’t be measured only by lag statistics (e.g. increased revenue,decreasing costs). Instead, improvements on the business through digital transformation can be maximised though:
1. Deploying the right digital technologies
2. Capturing real-time data and analytics about customer experiences and performance to make smarter decisions
3. Monitoring and tracking information about product, service and solutions support for continuous improvement
4. Sharing knowledge and information more effectively to act across functions and organisation boundaries
5. Deploying more efficient processes and systems around the business to react to rapid business change
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Is my business ready for Digital Transformation ?
