Our Team
We strive to hire smart, passionate, innovative and mission driven individuals
who demonstrate integrity, excellence, and respect.
Hsien Naidu
CEO
Hsien Naidu is a business accelerator who has been growing brands and helping entrepreneurs regionally for over 20 years through franchising, branding and intellectual property management across all industries. To Hsien, the intrinsic satisfaction that comes with building successful brand growth with entrepreneurs is unparalleled and it is what drives her to keep pushing to discover innovative solutions.
Favorite Book
Connecting the dots by John Chambers
What I do outside work
Glass of full bodied red in hand whilst cooking for my family!
Abhisek Date
Head of Business Strategy
Abhishek is a seasoned business growth consultant who has accumulated wealth of experience in business strategy and technology consulting across multiple countries in Asia. He has been integral in the growth of many notable SMEs in South East Asia and remains one of the most energetic and multi talented experts in Astreem; serving multiple clients across different countries, different cultures and different sectors.
Favorite Book
Turning Pro - Steven Pressfield , Confessions of an Advertising Man - David Ogilvy, Romance of Three Kingdoms - Luo Guangzhong
What I do outside work
I run a Montessori Preschool in Mumbai India. Very passionate about educating young minds using the Montessori principles
Felicia Elsa
Country Head of Indonesia
Elsa is the Country Head for Astreem Consulting Indonesia. She is a maestro in complex number crunching and has been known to craft business plans that help business owners realise the potential financial value of their businesses through franchising. Her talents do not stop at financial strategy development but also extends to business process design and quality operations management.
Favorite Book
Mindset: The Physiology of Success by Carol Dweck
What I do outside work
Decorating Cakes and Photography
Tiffani
Associate Consultant
Sarah is a veteran entrepreneur who has owned and managed a profitable FMCG distribution business in Hong Kong for over 25 years before divesting it to a Chinese entity recently. Her experience in negotiating contracts and brokering deals make her invaluable to Astreem clients. Sarah is also trained in legal arbitration and vetting agreements that can be a valuable asset to the clients we serve.
Sarah has now returned to Singapore to embrace a new season of her life. She is excited to be part of the dynamic Astreem team. Her cumulative entrepreneurial experiences will be integral in helping SME owners find creative yet practical solutions to help them grow and add value to their business.
Favorite Book
Don’t Follow Your Heart by Jon Bloom
Quiet : The Power of Introverts In a World That Can’t Stop Talking by Susan Cain
What I do outside work
For outdoor, take long walks to unwind and reflect.
For indoor, play Word Streak with Friends.
Rafi Sartin
Content Specialist
Rafi is a #boymom who devours books for breakfast. Using the power of storytelling, she is passionate in empowering others by harnessing their communication skills. Also a certified #motherhustler, Rafi balances caring for her family, managing a small business, online teaching, blogging and vlogging
Favorite Book
The Daily Stoic, The Essential Drucker, The Art of Racing in the Rain
What I do outside work
Read books, Vlog, Write
Evelyn Citra
Associate Consultant
Evelyn finally realised her potential working with numbers 3 months after joining Astreem. Now, she is aiding her teammates in creating financial projections and SOPs in the Franchise Strategy Development team. Her curiosity keeps her excited at work as she meets people from various backgrounds and learns something new every day..
Favorite Book
The Power of Habit by Charles Duhigg
What I do outside work
A balance of indoor and outdoor activities. A few hours of jogging around the city to release endorphins and enjoy the fresh air or cooping up inside my room and play games.
Felix Thea Firmin
Associate Consultant
Our Offices
Singapore
Global Headquarter
Call Us
+65 9171 1373
Office Hours
Monday – Friday: 9:00 – 18:00
Philippines
Indonesia
