Articles
Astreem periodically publishes insights into franchising through articles. these articles focus on International and Local Franchising activities.
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For other franchise-related resources, visit Top Franchise Asia Library or Astreem Franchise Insights blog
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May 2012
Five Secret Ingredients of KFC China’s Franchising Success
Summary:
Colonel Sander’s bucket of delicious fried chicken probably tops the list of China’s favourite western fast food. From 20 outlets in the year 2000 to 3200 outlets today, Kentucky Fried Chicken, better known as KFC has spread its wings to cover over 650 cities in China; and counting. Hands down, KFC has proved to be a franchising inspiration with its finger-lickin’ success story. But what did actually lead to its triumph?
Apr 2012
Arteastiq signs its first Singapore Franchisee
Summary:
Internationally, Arteastiq has also franchise garnered interest from the Middle East, Indonesia, Malaysia and even from countries as far off as Europe. “It is a wonderful concept and certainly has international appeal. We look forward to bringing Arteastiq to the world with Ivan”, says Hsien Naidu, Director of Astreem Consulting, the Franchise marketing partner of Arteastiq.
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Jan 2012
A look at how Asian Franchises are different from Western Franchises
Summary:
KEY DIFFERENCES in Asian and Western Franchises are
1. Mix of franchised outlets and company owned outlets: Strategy vs. Necessity
2. Franchisee and Franchisor Relationships
3. Franchisee Involvement
4. Quality Control
Read this article
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Other articles:
Philippines: Franchising Growth Beats GDP Growth
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