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Brand Innovation: Take Your Business To The Next Level |
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10-Nov-2009 |
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6.30PM - 8.30PM |
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Astreem Corporation |
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National Library, 100 Victoria Street, Level 5, Imagination Room. |
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Closing Date : 09-Nov-2009 |
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| Brand innovation can elevate your business to a whole new level. |
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Were giant brands always big?
7-Eleven, which started as a store selling ice blocks, is now the largest and most successful chain store in the world. They all started with a good idea,
just like you. Ideas, however, cannot remain static. Look at Apple, its journey from Mac to iPOD.
To grow your business, innovation is key. What you have invested in your brand is of tremendous value. Build on it now. Brand innovation can elevate your business to a whole new level.
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Programme: 6.30pm – 7.30pm
Innovate or Fade? Take a closer look at your Brand!
Speaker: Tay Kuan Yan | Principal Consultant of Astreem
· What is Brand Innovation? | The Peacock Principle and Fish in Water
· Where is your business heading?
| Local, regional and international
· Brand innovation strategies
| Building relevance, talent management, defining and building communities, franchising
· Innovation rights
| Policing your brand and intellectual property
7.30pm – 7.50pm
Protect Your Intellectual Property
Speaker: Lee Shy Tsong | Partner of Donaldson & Burkinshaw
· What is Intellectual Property?
· Types of Intellectual Property
· Why is protecting your Intellectual Property important? 7.50pm – 8.15pm
Panel Discussion / Q & A
| About the Speakers: 
Tay Kuan Yan | Principal Consultant of Astreem
With 20 years of experience in the public perception management, Kuan Yan is legal advisor to the Institute of Public Relations in Singapore and has been an expert member of several government-led steering committees on youth, design and trade development. He began his career as a diplomat with the Singapore Foreign Service, where he was Assistant Director in the Policy and Analysis Directorate. His international exposure included his posting as First Secretary and Head of Chancery in Canberra, Australia. Kuan Yan also had a distinguished career in banking and technology where he was a Public Affairs Manager with DBS and HSBC. He helped them with internationalisation efforts and was also a speech writer and government relations advisor to the then-CEOs. Kuan Yan also co-founded AideA Publicists Pte Ltd, a marketing communications agency with blue chip clients like FORTUNE, Arthur Anderson, Microsoft and IBM. Previously, as General Manager of The Hoffman Agency, Kuan Yan worked on accounts like Google, Friendster, Ericsson Telecom, CommunicAsia, Games Convention Asia and Datacraft. Aside from his managerial role, Kuan Yan is also a trainer for senior spokespersons and lectures on legal and social issues related to communications. 
Lee Shy Tsong | Partner of Donaldson & Burkinshaw Shy Tsong has extensive experience in intellectual property registration and manages worldwide intellectual property portfolios for clients. He specialises in all areas of intellectual property law and is a registered Patent Agent for Singapore. He is also a member of the Association of Singapore Patent Agents (ASPA) and a registered Trademark and Industrial Design Agent in Malaysia. Shy Tsong graduated in 1993 with a Bachelor of Laws (Hons) from the National University of Singapore and was admitted as an Advocate and Solicitor of the Supreme Court of Singapore in 1994. He joined Donaldson and Burkinshaw in 1996. In addition to his law degree, he also holds an Advanced Diploma in Computer Studies.
| Who should attend: - Chief Executive Officers - Business Owners - Business Development Professionals - Marketing Professionals
| Fee: S$30 (FLA members), S$50 (Non-FLA members) Limited seats!
For cheque payment, please make payable to Astreem Corporation Pte Ltd
To register, call Emily at 6749 9233 or email your details (as listed below) with the subject title “Brand Innovation” to events@astreem.com: - Your name
- Company’s name
- Title / Designation
- Contact number
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